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Buy directly from the liquidity pool.
When a user buys an NFT from a pool they are they are essentially depositing ADA into the pool while taking an NFT out in the same action. It's important to comprehend that there is no seller on the other side of this trade, it is just one user swapping ADA for an NFT within the pool. Once a buy is completed the ADA from the buy stays in the pool for someone else to sell into.
The price of each NFT is governed by the AMM algorithm, which uses a mathematical equation to decide a price based off supply and demand. Supply being the NFTs and demand being ADA inflows and outflows.